Relish | Day Hub & Day Connect

‘A good day goes to plan’

Launched 2023


The early stages of dementia pose significant challenges. Life changes rapidly at a time when learning new ways of living are becoming increasingly difficult.

One of the first challenges that many people encounter is the loss of awareness of the time of day and date. This quickly confuses their management of regular daily routines once taken for granted; mealtimes, personal hygiene, regular sleeping hours, and more.

The result is increasing disorientation, stress and embarrassment for the person living with dementia, while simultaneously raising increasing concerns among their family, friends and colleagues. Loved ones find themselves increasingly relied upon for support and emotional reassurance as the person with dementia experiences a diminishing sense of independence.

The result of two years’ painstaking work, the Relish Day Hub is a patent-pending product which is specially designed to help people with dementia maintain their independence during this tough time.

  • The customisable digital display features the full time, day and date presented in a large, easy-to-read font, offering complete time orientation at a glance.

  • The unique Task Alerts help people keep regular routines, massively contributing to their physical and emotional wellbeing.

  • The handwritten Task List maintains a visual record of tasks that have been completed or are pending, which can be referred to regularly throughout the day.

It’s a high-tech device executed in a low-tech way, proven to be straightforward for people with early and mid-stage dementia to adopt and use.

The smaller Day Connect devices connect to the Day Hub wirelessly or via WiFi, transmitting Task Alerts throughout the entire home.

  • ‘It really does keep you in the moment – it’s so helpful. It’s amazing, it really is.’

    Lorraine Brown | Day Hub user trial | February 2024

  • 'It’s taken a lot of pressure off for me. It’s definitely helped both of us. We’d be lost without it.'

    Carer of person living with dementia | February 2024

  • ‘It’s going to allow me to carry on with my daily activities, and independence.’

    Lorraine Brown | Day Hub user trial | February 2024

  • ‘You’re not asking another person to remind you, which is excellent.’

    Lorraine Brown | Day Hub user trial | February 2024

  • 'I wouldn't know what to do without it.'

    Julia | Alzheimer’s Society user trial | January 2024

  • 'Mum trusts this clock more than she trusts her children!'

    Amazon review | March 2024

Key features:

  • Alerts remind people living with dementia to complete tasks at the same times every day, putting them back in control of their routine.

    A market-first feature, proven to keep people living with dementia living independently for longer.

  • A list of up to ten tasks and associated times.

    When a task is due for completion the icon on the button flashes orange, accompanied by a gentle alarm sound.

    Press the button to mark the task as completed. The icon glows green for the remainder of the day.

    If a task is missed, the icon will continue to flash orange until it’s completed.

  • The HD LCD screen shows the time, day and date in full, without any abbreviations. This provides instant reassurance for people living with dementia who may struggle to keep track of their day.

    The clock automatically updates for Daylight Saving Time (DST) in all regions, and keeps perfect time - even if unplugged.

  • The setup interface (UX) was painstakingly developed to be easy to use by all, including those in the earlier stages of dementia.

    The Task List card is filled in by hand, making it easy to setup, customise and read.

  • The clock display can be tailored to suit personal needs and preferences as they change over time.

    Reduce the amount of information visible as the dementia progresses, or adjust the colour scheme to improve legibility for poor eyesight.

  • Pair the Day Hub with up to six Day Connect devices to use Task Alerts throughout the home.

    The products connect wirelessly, with or without Wi-Fi.

  • 'GMStudio have unlocked our ability as a small business to go after ambitious, complex projects that enable us to compete with much bigger players in our industry. '

    Ben Atkinson-Willes | CEO & Founder | Relish

  • 'The IP generated from this project has added huge value, and will play a crucial role in us solidifying our position as leaders of the dementia wellbeing space.'

    Ben Atkinson-Willes | Founder & CEO | Relish

What we did:

  • Wide reaching research study into the challenges people face pre and post dementia diagnosis.

    Interviews and workshops conducted with people living with dementia, and primary care givers of people with dementia. Studies conducted in the UK an USA.

  • A continuation of the brand strategy and design language established on the Relish Radio & Music Player. The aim was to build a family of products with a consistent look and feel synonymous with the brand, and distinct from the competitors in the category.

  • Our strategy was to lead the market through appropriate innovation and proprietary IP.

    Following an extensive ideation phase, we developed wireframes and prototypes for thorough testing with people living with dementia. Once a compelling proof of concept for the Task Alert & Task List concept was achieved, we worked with Relish’s lawyers to file the patent application.

  • Huge attention was paid to every single aspect of the design, from ergonomics and ease of use through to aesthetic form, proportion, fit and finish. The outcome is the most premium looking product in the day clock category, delivered at a compelling price point.

  • We supported Relish through the entire supplier tender process, with a number of Far Eastern manufacturers.

    Excellent unit prices, tooling prices and terms were achieved on behalf of our client, resulting in a high-margin product that delivers significant return on investment for the company.

  • We worked closely with the OEM supplier to achieve a first-rate user experience, product quality and unit price.

    Particular care and attention was given to the UX and software development, alongside the execution of the hardware.

  • We took full ownership of the hardware design, development and manufacturing schedule on behalf of our client. Tooling was completed on time, and with a very high level of quality.

  • We produced all the CGI images and video used for the product launch, promotion, product packaging and ecommerce - as showcased on this page. These were delivered months in advance of launch, to enable the brand to work on marketing and sales before having physical product in-hand.

Amazon ★★★★½
Trustpilot ★★★★★
Relish online ★★★★★

Average customer reviews | February 2024

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